It ’s an opportunity to reinvent the future of work. But surely it's time the company listened to its workers, rather than seek to oppose them. The argument that employees who aren ’t happy can simply get another job is also deeply obtuse and somewhat unrealistic. To argue that the entire Apple enterprise is the tech equivalent of Willy Wonka ’s Chocolate Factory is to ignore the fact that for every talented Oompah Woompah in product development, there ’s probably a couple of hundred people in support roles that can easily be handled remotely. Only a relatively small number of these people are involved in product design. They are in sales teams, customer service, analyst roles, regional managers, accountants, and all the other jobs that make up any company. Is everyone at Apple involved in product design? Of course not the majority of Apple ’s staff hold business roles just like at any other giant corporation. I can almost buy that argument. Except, I don ’t. ![]() Yet, for some reason, Apple has chosen to become one of the companies to place its throne in the sand at the edge of this rising ocean of change to try to push the waves back, arguing (among other reasons) that its collaborative internal culture is important to how it approaches product design. It is possible to do great work remotely. The data, the experience, and the results, speak for themselves. Introverts have found it easier to make valuable asynchronous contributions to their company, while more garrulous folk occupy endless hours in Zoom team meetings. Many employers now recognize that remote work can be just as - and sometimes more - productive than the in-person experience, while employees have enjoyedthe flexibility of working when it's most productive to them, reducing risk of burning out.Īmong other things, the upside of the dark cloud that is the pandemic has been seen in better family relationships, a much easier commute, and the opportunity to hire more diverse workforces as marginalized groups gain representation. ![]() It ’ s time to seize the momentįor two years, technology has supported a new era of flexibility. remote workforces at scale that are more flexible, diverse, and resilient than what we had before. And while not every change is positive, one that makes more sense than most is the chance to create distributed. You have to be deeply committed to multiple forms of denial to not r ecognize that the world is changing.
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