![]() (Photo by Justin TALLIS / AFP) (Photo by JUSTIN TALLIS/AFP via Getty Images) AFP via Getty Images A British start-up founded by two ex-students from France and Spain, crafting biodegradable packaging from marine plants, is aiming to seal royal approval this week when Prince William unveils his latest Earthshot prizes. "Oohos" is held up by an R&D chemist at Notpla in Hackney, east London, on November 24, 2022. ![]() As digital natives come into power in the creative workforce, we're coming to a tipping point for mass adoption of immersive technologies,” notes Drinkwater.Ī secret solution biodegradable membrane containing seaweed extract that makes edible bubbles. “The excitement for fashion tech is driven by the understanding that the next generation is much more comfortable managing their lives in both the physical world and the virtual. Similarly, augmented reality has found its place in the daily life of billions of people with social media filters. Today, it is a default tool for designers from the fast fashion to couture segments. Until recently 3D technology left many tailors skeptical. Given his reputation as a fashion tech trailblazer, he has a point. It takes expert intuition or sheer whim to make such proclamations calmly. “Everything we know about fashion is about to change,” says Matthew Drinkwater, Head of the Fashion Innovation Agency at the London College of Fashion. However, in the space of fashion and innovation, it is the effort that counts the most. Fittingly, it got mixed reviews from the critics and the public. The week’s most tech moment came courtesy of Vogue and its Snapchat project Redefining Body featuring Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Thebe Magugu and Versace in all their augmented glory. All in all, it was a strong showcase for London’s trendsetting prowess. Meanwhile, textile experimentation had its moment thanks to Saul Nash, the 2022 winner of both the International Woolmark Prize and Queen Elizabeth II Award for British Design. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images) Gamma-Rapho via Getty ImagesĬhristopher Kane hopped on the viral AI-art trend and used AI-generated animal prints. Fall/Winter 2023-2024 fashion show as part of the London Fashion Week on Februin London, United Kingdom. LONDON, ENGLAND - FEBRUARY 19: A model walks the runway during the Christopher Kane Ready to Wear. Ukrainian wunderkinds Ksenia Schnaider presented alongside Ivan Frolov and Julie Paskal at the closing of the week in a strong show of industry solidarity with the Ukrainian creative diaspora. Daley while TikTok star Alex Consani hit the runway at Connor Ives exemplifying the range in today’s notion of celebrity. The future was as present as ever with pregnant models making history thanks to Sinead O'Dwyer and Di Pesta. All eyes were on Daniel Lee and his debut at the helm of Burberry, UK’s most valuable fashion export. Perhaps, the silverware dress by Dilara Findikoglu was the perfect “Victorian punk” homage to the late designer’s rebellious tongue-in-cheek spirit. Photo by NIKLAS HALLE'N/AFP via Getty Images AFP via Getty Imagesĭedicated to Vivienne Westwood, this edition of #LFW featured the themes of her life’s work across its 120+ shows: sustainability, diversity, human and animal rights. Autumn/Winter 2023 fashion show collection on the fourth day of the London Fashion Week, in London, on February 20, 2023. Attending London Fashion Week presented a perfect opportunity to understand what drives London’s fashion tech ecosystem.īritish model Iris Law presents a creation for British fashion house Burberry during the. The way fashion is produced, consumed, and communicated is changing rapidly. In the virtual future, it cannot be as easy as adding “cyber” in front of the current aesthetic staples. From dandies to punks, London has been a barometer of cool for centuries. ![]() The move is not surprising for a city with one of the world’s first Chief Digital Officer positions in City Hall. It is the industry’s most fascinating and often misunderstood segment. ![]() While the US tech giants continue to set the rules of engagement online and EU fashion hubs are grappling with the decentralization of trend-making amid a growing network of alternative fashion capitals, London has emerged as a go-to destination for fashion tech. The tech upgrade comes amid the efforts to revamp Brand Britain in the eyes of contemporary luxury consumers. It is uploading, rendering, and otherwise digitizing the economy of this historic hub for culture and commerce. (Photo by Justin Tallis - WPA Pool/Getty Images) Getty Images Gates speak with members of Econic a startup developing technologies that enable the use of captured CO2 to make low-cost and sustainable plastics, during a visit at Imperial College University on Februin London, England. LONDON, ENGLAND - FEBRUARY 15: Britain's Prime Minister Rishi Sunak and Microsoft founder Bill.
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